Kiefers herbal medicine is selling its first herbal product in a market that is dominated by brands that are not as widely distributed.
Kiefer, which is based in the United Kingdom and is the first coffee-based brand to launch in Europe, will sell a capsule of herbal coffee and herbal tea in Europe next week.
The company says the capsules will be available at pharmacies, grocery stores, drugstores and at specialty stores across Europe.
Kiefering is the third coffee-flavored herbal product from a U.K.-based company to launch here in 2016, following a joint venture with UK company Naturals.KDF’s first European market is Austria, where it has a distribution network of more than 5,000 pharmacies.
The brand was launched in the Netherlands in January.
The first two products, which are sold under the brand name Kiefergarten and Kiefermittel, are priced at £8.99 a gram ($10.18 a kilogram) and £6.99 ($7.80 a pound).
The capsules, which will be sold for around $14.99 and $18.99, are expected to be sold by mid-May.
Kdf is the second coffee-brand to launch this year.
The company announced in February that it would be launching a coffee coffee capsule at the end of May in France.